Up to $10,000/mo. in Search Ads – FREE for Nonprofits

What could your nonprofit do with $10,000 of in-kind advertising every month from AdWords, an online advertising solution from Google? You could recruit more volunteers, attract more donations and share your story with audiences all over the globe. It’s all possible with Google Ads.

How Does It Work?

You’ll receive $10,000 USD of in-kind advertising from Google each month to create text-based PPC ads, and get access to tools to help you build effective campaigns that can display on Google Search when people look for information related to your nonprofit.

You must set up an official nonprofit account with Google, get approved, and follow campaign guidelines & restrictions to remain qualified and stay in good standing. Don’t worry, we’re here to help with that process…

Reach More People

Attract donors, raise awareness for your organization, and recruit volunteers with in- kind advertising on Google Search.

Raise Awareness for Your Organization's Mission & Cause

Reach supporters when they use Google Search. With Ad Grants, your ads can show up when people use keywords relevant to your nonprofit.

Drive More Website Traffic

Increased traffic to your website means more opportunity for fundraising, recruiting volunteers and more.

Track Your Marketing Efforts

Combine Ad Grants with the power of Google Analytics to measure and understand your organization’s online marketing performance.

Reach People Who Need Your Help

With increased targeting, make sure people searching for your services on Google can find your nonprofit.

Reach People Who WANT Your Help

Your ads will make more individuals aware of your cause and can link them directly to your nonprofit’s volunteer opportunities.

Do You Qualify for the Grant?

Your organization must meet a few requirements set forth by Google’s Ad Grant team, in order to receive the grant.  Don’t worry, it’s simple. We’ve created a short questionnaire to help you determine if you’re eligible:

NON-PROFIT SPOTLIGHT

HAVE A LOOK AT A FEW EXAMPLES.

YMCA

We help multiple YMCAs integrate Google Ads into their websites. Membership, Program Registration, Donations, Volunteers, Day and Overnight Camps… the use cases are numerous for a YMCA. And the results speak for themselves. Learn More >

United Way

We have also helped multiple United Way organizations utilize the Google Ad Grants for their organizations. Ads can help a United Way with local exposure, connecting community members to the RIGHT local charity, finding volunteers, educating people on programs, and yes, drive donations.  Google Ads can help. Learn More >

Meals on Wheels

Meals on Wheels

We’ve helped multiple local Meals on Wheels organizations integrate Google Ad Grants into their marketing strategy. Branding wars, competitive search rankings, donor visibility, volunteer recruiting, promoting new programs – these are all areas we’ve helped Meals on Wheels organizations improve their online efforts. Learn More >

SIMPLE PRICING – 10X ROI GUARANTEED.

YOU ONLY PAY IF YOUR ADS GET RESULTS. THAT’S OUR PROMISE.

STARTER

$179/ month
  • Grant Application Assistance & Setup
  • Initial account set-up / Existing account optimization
  • Keyword Research & Planning with your team
  • Discovery Meeting & Ad Creation
  • 5 Ad Groups for Regional Campaigns
  • 1 Ad Group for National Campaign
  • Basic maintenance – stay qualified for your grant and generate basic traffic
  • Automatic Monthly Performance Report

PROFESSIONAL

$349/ month
  • All STARTER Features. PLUS …
  • Unlimited Ads for Regional Campaigns
  • Up to 10 Ad Groups for National Campaign
  • Initial Conversion Goals set up
  • Google Analytics Integration
  • Google Search Console Integration
  • Customized Reports including Analytics, Console & Goals (Conversions/KPI’s)
  • * Landing Page Consultation for better Conversions
  • ** Monthly Strategy Call with your dedicated Ads Manager – Review, Plan & Innovate

PREMIUM

$699/ month
  • All PRO FEATURES. PLUS …
  • Unlimited National Campaigns
  • Advanced Keyword Research & Account Expansion
  • “Competitor” Research & Strategy to increase traffic
  • Unlimited Conversion Goal Setup
  • * A/B Split Testing for Ads & Landing Pages (Google Optimize Service)
  • ** Weekly Performance Reports
  • *** Dedicated Ads Manager

For brand new Ad Campaigns & Non-Profit Setup, there will be a $500 Setup Fee. If you have an existing account, the Setup Fee will be based on a review of your current account setup and updates that will be required. In some cases, the Setup Fee can be waived if nonprofit status and Ad Grant account is in good standing.

  • No Minimum Spend Required.

  • No Long-Term Contract.

  • No Waiting. Get Immediate Traffic & Data.

  • 10X ROI Guarantee. Only Pay for Real Clicks.

  • Monthly Reports in Your Email. No guesswork.

Get In Touch

Shoot us a quick email!  We’d love to hear about the goals for your organization and discuss if the Google Ad Grant will provide value for your team.